The Development Story Behind the New ORCANA Industrial Intercom

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Creating a new industrial intercom from scratch is always a unique challenge, even for a company experienced in critical communication and electronic warning systems. Our latest product, ORCANA, began exactly this way — as an idea that slowly transformed into a fully developed device now added to the Telegrafia portfolio. 

Industrial Intercom Design Process: From Sketches to a Final Concept

Once we knew what we wanted the intercom to achieve, the real work started. From the technical perspective, most of the development was already close to its final stage at this point, and ORCANA had a solid functional foundation. This article therefore focuses primarily on the creation of the design — on how a nearly finished technical platform evolved into a visually refined and user-oriented industrial intercom.  

We began with simple sketches, exploring how an industrial device should look and feel. Our goal was clear: a design that communicates durability and reliability, yet still stands out visually. We didn’t want a typical industrial box — we wanted something functional, modern and a bit surprising. Many early design concepts were created, compared, refined, or completely discarded before we found the direction that felt right. 

As the design moved forward, we also focused on materials, ergonomics, and overall usability. Choosing the right structure and surface treatment was essential to ensure long-term resilience in demanding environments. Some compromises between aesthetics and practicality were necessary, as is normal in real product development. Each iteration, however, brought us closer to the final appearance of our new intercom. 

Creating a Versatile Industrial Intercom Family

After locking in the final design, attention turned to product variants. ORCANA was envisioned as a versatile industrial intercom family, so we created multiple versions — with a handset, with a keypad, with an RFID reader, or simple button-only models. Each version required its own testing and fine-tuning, but all of them share the same design philosophy and technical foundation. 

Interestingly, the product name ORCANA arrived later than expected. Although brainstorming started early, the final name emerged only in the later phases of development. It needed to feel strong, memorable, and aligned with our brand. 

The name was inspired by Orcaella, a genus of dolphins known for their intelligence and sophisticated communication abilities — a symbolic reference to clarity, responsiveness, and reliable interaction. Once the name was chosen, the last part of the journey was designing the logo — one that would seamlessly complement the device and remain consistent with Telegrafia’s visual identity. 

Today, the development journey is complete. ORCANA has grown from an initial idea into a fully formed industrial intercom solution ready for real-world use. And as with every new product, the path from concept to final version was full of learning, refinement, and creativity. 

Innovation doesn’t always come from radical changes — sometimes it comes from rethinking the details. ORCANA combines proven engineering with fresh design ideas, creating an industrial intercom that brings modern communication standards into demanding environments. With this product, we are proud to contribute not only a new device, but also a step forward in how industrial communication can look and function. 

The article was written by

Róbert Jakab

Robert is like a moving photograph – because he is like a video. He can capture 60 frames per second. Whenever something happens, he records it. Currently, he’s working on smaller videos and hoping to make a feature film one day and then its sequel. Telegrafia 2: Monkey Power

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